PRICING
One price to build. One plan to grow. Credits to spend your way.
Your initial brand build: £499, one-off
Foundation
£99per month
- Basic monthly marketing plan
- You run it: we give you the plan and the content you choose
- Basic dashboard
- AI adviser support
Growth
£299per month
- Everything in Foundation
- High-level marketing plan, self-implemented
- Quarterly reporting
- 2 optional calls a year with the ELVRA CEO
Scale
£699per month
- Everything in Growth
- Published for you, using no credits: 3 thought leadership articles, 3 press releases, 4 social posts a week across 3 channels and 3 case studies
- Detailed marketing plan
- We publish your approved content on schedule; you run campaigns, ads and outreach
- Monthly reporting with dashboard
- Optional quarterly calls with the ELVRA CEO
- Priority support
Growth Partner
£1,499per month
- Everything in Scale
- Published for you, using no credits: 4 thought leadership articles, 4 press releases, 5 social posts a week across 3 channels and 4 case studies, with content approval, optimisation and publishing management
- Detailed plan plus human strategic review and a monthly strategy session
- Campaigns, publishing, optimisation and oversight run end to end
- Monthly reporting plus a quarterly board-style growth review
- Optional monthly calls with the ELVRA CEO
- Dedicated success support
CREDITS
How credits work
Every plan includes monthly credits. Spend them on the content and documents you actually need: a press release this month, a case study the next.
1 credit = £2.50
Every add-on shows its price in credits, so you can see exactly what each item costs.
Unused credits roll over
Anything you do not spend carries into next month, up to one month’s allowance.
Top up any time
Buy extra credits in any amount at £2.50 each. No packs and no minimums.
On Scale and Growth Partner, the content we publish for you each month uses no credits. It comes on top of the credits you spend freely, which is why those plans show a total monthly value.
Common questions
What is ELVRA Brand OS?
ELVRA Brand OS builds a new brand from scratch, rebrands an existing business or repositions an established brand, then helps you market it month after month. You answer guided questions, and the platform turns your answers into a complete brand and a practical marketing plan.
Who is it for?
Start-ups launching with a professional brand, established businesses that want consistency, and growth-minded teams investing in marketing. If you want a clear brand without hiring a consultancy, it is built for you, whether you need a new brand, a rebrand or a repositioning.
What makes it different from other AI marketing tools?
Most AI marketing tools produce posts, adverts and emails in isolation, and faster content does not fix an unclear brand. Brand OS works in the right order: discover, position, plan, create and manage.
Do I need design or marketing experience?
No. Short, guided questions in plain language replace the blank chat box, and you choose from clear options at each step.
Can I use Brand OS if I already have a brand?
Yes. If you want a new identity, choose a rebrand. If you like your look but want a clearer message, choose a repositioning. The build fee is the same whether you start from scratch, rebrand or reposition, and it is the same on every tier. See our services.
How does the guided build work?
You tell us about your business, choose a brand archetype and visual direction, review logo concepts, shape your mission and values, and approve your messaging, colours and fonts. You then choose the assets you need and review your whole brand together. Rebrands and repositionings follow the same guided path, focused on what you want to change. See How it works for the eight steps.
What do I get for the build fee?
A guided brand build tailored to your starting point, whether that is a new brand, a rebrand or a repositioning, covering the identity, mission and messaging you need, plus 10 business assets of your choice, your brand guidelines and your favicon. The build fee is £499, one-off, and the same for all three.
Do the tiers differ in the initial build?
No. The initial build is identical on every tier. Tiers differ in monthly credits, the content we publish for you, support and how much of your marketing ELVRA runs for you.
What do the monthly tiers include?
Every tier includes monthly credits to spend on whatever you choose. Scale and Growth Partner also include content that we publish for you every month, which uses no credits, along with more reporting and support. The tier cards above set out exactly what is included in each.
What is a credit?
A credit is how you pay for add-ons. One credit is worth £2.50, and every add-on shows its price in credits, so you can see exactly what each item costs before you choose it.
What does total monthly value mean on Scale and Growth Partner?
These tiers have two parts. You get credits to spend freely on anything you choose, plus a fixed set of content that we publish for you each month, which uses no credits. The total monthly value adds the two together, shown in credits. The figures are approximate.
Do unused credits roll over?
Yes. Unused credits roll over to the next month, up to a maximum of one month’s allowance.
What if I need more credits?
You can buy extra credits at any time, in any amount, at £2.50 each. There are no packs or minimums, so if the item you need costs 10 credits, you buy 10 credits. Anything over and above your monthly allowance is an add-on that you choose and pay for, so you only pay for the extras you want.
Can I change tier later?
Yes. You can move between tiers as your needs change.
Will anything be published without my approval?
No. You review and approve before anything goes live.
What kinds of content can I get?
Social posts, press releases, thought leadership articles, case studies, branded documents and more from our add-on catalogue, planned around a monthly marketing plan and campaign calendar. Each item shows its price in credits.
Will the content sound like my business?
Yes. Content is drafted from your own messaging, brand pillars and tone of voice, not from generic prompts. You can edit anything before you approve it.
What role does AI play, and what do people do?
AI does the heavy lifting, and you make the decisions. Higher tiers add real expert review and support from the ELVRA team.
Do I get time with the ELVRA team?
Yes, on every tier above Foundation. You can opt in to calls with the ELVRA CEO: two a year on Growth, quarterly on Scale and monthly on Growth Partner. Growth Partner also includes a monthly strategy session.
What is the Brand Hub?
Your personalised Brand Hub is a single place for your digital brand book, assets and content library, ready for anyone in your business to use. See Your Brand Hub for more.
Can my team use my brand assets?
Yes. Everything lives in one place, so anyone in your business can find the approved logo, colours, fonts, messaging and documents and use them.
Can I manage my social channels from Brand OS?
Your Brand Hub is linked to your social channels, so campaigns can be managed and delivered from the same place as your brand and content library.
Can you build my website?
Website builds are quoted separately, because every site is different. Get in touch on the Contact page and we will talk it through.
How do I get started?
Choose the tier that suits you and start building your brand. The guided questions take you through each step, and you can see your brand take shape as you go.
Who is behind ELVRA Brand OS?
Brand OS is a product of ELVRA AI Solutions, a UK company that builds practical AI for businesses. Read more on our About Us page.
Can I ask a question before I sign up?
Of course. Send us a message on the Contact page and we will get back to you.