SERVICES
Rebranding
01
What It Is
A fresh identity for where you are going next.
A rebrand changes how a business looks and sounds. It usually includes a new visual identity and logo, and often updated messaging and tone of voice. It is a considered decision to change identity so that the brand reflects where the business is heading rather than where it has been. Because it is a significant change, it should be driven by a clear reason.
02
Who It’s For
- Businesses that have outgrown the brand they started with
- Companies that have changed direction, offer or audience
- Organisations after a merger, acquisition or change of ownership
- Brands whose look has become dated or inconsistent
03
What It Does
Reviews what you have
An honest look at what is working, what is not, and what your customers recognise.
Redefines your direction
Updated purpose, positioning, brand pillars and personality.
Renews your identity
New logo concepts, colour palette and type system.
Refreshes your message
A new who-we-are statement and tone of voice that match the new look.
Replaces your assets
Updated business documents and templates, created in the new brand.
Keeps it consistent
One approved brand, so your old and new materials do not clash.
04
How It Works
Look at your current brand and decide what to keep and what to change.
Redefine your purpose, positioning and personality for the future.
Create a new visual identity, logo concepts and messaging.
Produce refreshed documents and assets so everything changes together.
05
Outcomes We Deliver
An identity that reflects where the business is going
A consistent look across every document and channel
Renewed confidence for your team and your customers
A clear story to explain the change