OUR APPROACH
How it works
Eight guided steps take you from an idea to a complete brand. You provide the answers and the decisions. We deliver the work.
P28How it works heroPerson reviewing their brand on a screen
The journey
Eight steps, one clear order.
- Discover your business. Tell us what you do, who you serve and what makes you different. Short, guided questions replace the blank chat box.
- Define your identity. Choose a brand archetype and visual direction, then review logo concepts built for your business.
- Set your mission and values. Shape a clear purpose, vision and mission statement you can stand behind.
- Craft your messaging. Get a who we are statement and four brand pillars, editable and adjustable in tone.
- Complete your visual identity. Receive a full colour palette and type system tuned to your audience, checked for readable contrast.
- Choose your assets. Pick the documents and templates you need. Every one is created in your brand.
- Plan your campaigns. Let ELVRA build the plan, or choose what is produced and when. You always review and approve before anything goes live.
- Review your brand. See your whole brand together, then keep it all in your Brand Hub.
At a glance
You provide. We deliver.
What you give usWhat we give you
Step 1What you do, who you serve, what makes you different
1
Discover your businessA clear business profile built from your answers
Step 2Your archetype and visual direction choices
2
Define your identityLogo concepts built for your business
Step 3Your thoughts on purpose and what you stand for
3
Set your mission and valuesDraft purpose, vision, mission and values
Step 4Your preferred tone and any edits
4
Craft your messagingA who we are statement and four brand pillars
Step 5Your approval of the look and feel
5
Complete your visual identityA full colour palette and type system, contrast checked
Step 6The documents and templates you need
6
Choose your assetsEach asset created in your brand
Step 7Your goals, channels and approvals
7
Plan your campaignsA marketing plan, campaign calendar and content drafts
Step 8A final review of your whole brand
8
Review your brandYour complete brand, kept in your Brand Hub
Ready to build or refresh your brand?
Answer a guided set of questions and see your brand take shape.