WHO WE ARE
The people and principles behind Brand OS.
Our principles
Clarity before content
You stay in control
Honest and accessible
Meet the team

FOUNDER AND CEO
Ed Mant
Strategic marketing and communications leader. Brand builder. Founder of ELVRA AI Solutions.
Ed is a strategic marketing and communications leader with more than two decades of experience helping organisations build strong brands, win work and grow. He holds a BA (Hons) in Marketing from the University of Glamorgan.
His career spans global infrastructure, technology, security and professional services. Most recently, as Market Development Director at AtkinsRéalis, he led integrated growth campaigns across UK infrastructure markets, planning the annual marketing strategy and budget across 14 sectors and supporting business growth of more than £200M over six years by aligning strategic pursuits with business objectives. Earlier roles include Strategic Advisor for Marketing and Communications at Atkins, Head of Marketing at Hoare Lea and Communications Manager at Thales, where he delivered more than 15 go-to-market strategies, PR programmes and international events.
Brand and messaging sit at the heart of his work. Ed has led brand redevelopment programmes, shaped top-line messaging, built client value propositions and created structured marketing asset ecosystems that position businesses as confident industry leaders. Those programmes have repeatedly improved win rates and widened market reach.
He founded ELVRA AI Solutions to make that level of senior marketing thinking, and the practical AI behind it, available to businesses of every size. ELVRA Brand OS brings his method into a guided platform: clarity first, content second, with you approving everything before it goes live.
Progress should feel human. AI should amplify people, not replace them.